True Mei Yuan Coffee Estate

Brand footprint

Carrying Taiwanese coffee to the world

Since 2024, True Mei Yuan Coffee Estate has exhibited in Japan three times, bringing with it the story of Taiwan's land, the spirit of its farmers, and a brand commitment to a sustainable future.

From the halls of Tokyo Big Sight to professional buyers across Asia, we open each conversation with a single cup of pure, hand-poured coffee.

New global coffee trends, a new chapter for local flavor

As Asia's coffee market grows rapidly, consumers are placing ever greater weight on quality, character, and sustainability.

  • An industry that keeps expanding

    Since 2019, exhibitor numbers have doubled from around 300 to more than 600, showing an industry in coffee and tea that is rising fast and rich with opportunities for collaboration.

  • The rise of brands with distinct character

    From origin to roast to the café experience, coffee brands with a genuine story and identity have become the standard. True Mei Yuan's understory organic farming, low-carbon ethos, and hot-spring irrigation drew close attention from international buyers on the floor.

  • Cross-industry convergence and full-service offerings

    From coffee to food, equipment, packaging design, and service design, the show also revealed an entirely new business model for running a café.

Through its presence on the international stage, True Mei Yuan does more than showcase its coffee — it continues to place Taiwanese coffee firmly on the world map.

Why we have exhibited in Japan three years running