As the coffee market in Asia grows rapidly, consumers are placing increasing value on quality, style, and sustainability. This exhibition highlights three key trends:

•  Continuous Industry Expansion
  Since 2019, the number of exhibitors has doubled from 300 to over 600, reflecting the rapid rise of the coffee and pastry industries and their abundant opportunities for collaboration.
• The Rise of Distinctive Coffee Brands
  From origin and roasting to in‑store experiences, coffee brands with unique stories and character have become mainstream.
  True Mei Yuan, with its commitment to understory organic cultivation, carbon‑friendly practices, and irrigation with mineral‑rich hot spring water, drew strong interest from international buyers at the event.
• Cross‑Industry Integration and Comprehensive Services
  From coffee to cuisine, equipment, packaging design, and service flow integration, the exhibition showcased a new business model for coffeehouse operations.

By participating in this global event, True Mei Yuan was not merely presenting coffee products—it was sharing the story of Taiwan’s land, the devotion of its farmers, and the brand’s commitment to a sustainable future, continuing to place Taiwanese coffee on the world map.